Complete stationary mockup set with business cards.
City Rebranding Project: I picked the city of Gatlinburg, Tennesse as the central focus of my rebrand project because of my personal experiences there; I fell in love with its beautiful, breath taking views and captivating historical past. I wanted to incorporate these ideals of the city in my process of rebranding, and highlight one of Gatlinburg's prized treasures: The Great Smoky Mountains. I have rebranded the logo and created a stationary set, business cards, merchandise, and outdoor signage. This was my first experience with Adobe Indesign in terms of laying out a brand book/guide, along with more practice with mockups.
Merchandise mocked up with logo, secondary logo, and cohesive color scheme.
Outdoor signage mocked up with logo, secondary logo, and cohesive color scheme.
